For Thalys, the real stars are the travel agents. So when they opened this mailing, they were confronted with a pleasant surprise: a lightning storm as a camera flashes… and a star photo is in the box! Plus the latest information about Thalys and a sweepstakes for the whole team. The 1 st prize, of course, was a star weekend in Paris. Chic sunglasses rounded oof the star package. Of the 250 recipient travel agencies, 64,5% responded to the mailing.
Agency: OgilvyOne Worldwide, Germany.