The Lakme Hairnext Styling Gel curls up straight hair and gives that bouncy look. The challenge lied in making women believe that they could get those curls easily, and in no time. Above all, this promotion had to be done effectively within a limited budget. Every mailer had a ribbon that ran across the lenght. The instruction asked for the ribbon to be lifted and released. The ribbon curled up instantly into a elegant bounce. Thus conveying the brand message easily. Mailers were sent to potential clients and existing clients of the Lakme Salon.
Agency: Lowe, India.