WAG.

Wag stands for "Wives and girlfriends," Wags Boutique is a new show where girls compete to run the most successful clothing boutique in the heart of fashionable Soho. These are just a couple of the non-traditional executions that are being used to advertise the show. The Chihuahua urinal is brilliant.

Agency: M&C Saatchi, U.S.A.