To promote the book "O Doce Veneno do Escorpião" (The Sweet Scorpion Poison) written by Bruna Surfistinha, a brazilian ex-prostitute, where she tells her experience in the prostitution world, edited by Editorial Presença, the agency Torke Stunt created this campaign which was structured in 3 actions:
1-Polaroids- Polaroids picturing Bruna Surfistinha's sexy image were placed in different spaces, from ATM machines, phone booths, benches, parks, public transports, etc... On the polaroids was written: "Want to know more about me? go to www.presenca.pt XXX"
2-Napkins- napkins simulating a lipstick mark were placed in shopping centres, public toilets, pubs and sex-shops. On the napkin was a book's excerpt: "I have seen and done everything. There's no fantasy that can scare me. www.presenca.pt"
3-Fire extinguisher - Next to fire extinguishers in public places and bookshops, stickers were placed with the text "Extinguish the fire after reading The Sweet Scorpion Poison. www.presenca.pt"
Agency Torke Lisbon, Portugal.