To show how new website Flossie.com truly understands women, they built special adshels that went through a monthly cycle. Yep, they created ad space that went through PMS. Starting with tampons, the adshels were filled daily with free stuff women need over the course of a month. From tampons, to chocolate, to fruit, to naughty knickers, to voodoo man-dolls, the objects reflected a woman’s ever-changing moods. Any passing female could help herself to the free Flossie-branded items.
Agency: TBWA\Whybin Auckland, New Zealand.