Parking in Ancona (Italy) is no more stressful, thanks to the new automatic car park named "Parkcomodo" ( in italian means "easy-park"). You just enter with your car and a mechanical system parks the car for you. To comunicate this opening we distributed 1500 anti-stress cars. Copy: Stressed for the Park?...since September you can Park-easyly! The stress cars were placed in cars parked in the area of the "Parkcomodo". This teaser campaign anticipate a conventional campaign.
Agency: Gogomedia Italy.