ORF Humanitarian Broadcasting "Wheel Chair"

One reason why people don't donate money is the missing identification with disabled people. Somehow most of us think "it will not happen to me - it's none of my business". To make people think, they decided they should experience for themselves that everybody can be affected. Therefore they put a special mirror made of acrylic into bus shelters. People who were waiting for the bus saw themselves sitting in a wheelchair with the message: "A disability can strike everyone".

Agency: Demner, Merlicek & Bergmann Vienna, Austria.