Big Big "Giant Bubbles"

Action prepared in places with large concentration of children and parents to show that the chewing gum Big Big makes giant and fun bubbles. A mechanism installed inside a car and a restroom, inflated and deflated large rubber balls, causing the impression that someone was inside blowing such a big bubble that it would be coming out of openings and windows.

Check the video here:
Big Big

Agency: Leo Burnett, Brazil.

Lay’s "Potatoes Installation"

Beginning July 27 and continuing for three weeks, passersby in Chicago’s Jackson Tunnel will be greeted with an out-of-home message, “Our potatoes are grown closer than you may think,” along with an overhead installation of potatoes breaking through the ceiling tiles. It’s part of a nationwide campaign for Lay’s potato chips that broke in May and which celebrates the local potato farmers who grow potatoes used in Lay’s potato chips. The “Lay’s Local” 360 marketing campaign was created by Lay’s U.S. agency of record, Juniper Park. Other elements of the campaign, which debuted earlier, include TV, print, online, on-pack and in-store.

Agency: Juniper Park, USA.

Grand Prix Cannes Lions Media "Kit Kat mail 2009"

Overnight, Kit Kat had become available in an additional 20,000 locations and was even being promoted by this traditional Japanese organization. it was an entirely new, and competition-free, retail channel. The campaign received PR coverage on national news and throughout the blogosphere, totaling more than US$11 million in free media exposure. In fact, the campaign was so successful, Japan Post established Kit Kat Mail as a permanent product offering in their outlets. The first, and only, outside product offered by Japan Post. An innovative package of KIt Kat that can dropped into any post office box. Simply write your message, stamp it, and mail it. Kit Kat Mail was available at post offices all across the country. At key locations, entire post offices were even decorated and converted into special Kit Kat Mail stores. Shelf space commands a premium in crowded Japan. Especially for impulse items such as snack food, where shelf space also plays an important role as media. It was in this environment that they closely watched the government's plan to privatize Japan's postal services. Japan Post was the nation's most familiar government division with more than 20,000 post offices reaching every neighborhood in the country. A visit to Japan Post had become a part of everyday life. They recognized the opening up of this conservative institution as a once-in-a-lifetime opportunity. So they approached the newly privatized Japan Post with a proposal to co-develop an entirely new postal product. This was the first time in history for such a collaboration. The result was Kit Kat Mail. Grand Prix Cannes Lions Media Winner.

Agency: JWT Tokyo, Japan.

Pascall "When will the fruit burst"

Pascall Fruit Bursts are intense fruit flavoured sweets. The client asked them to create a campaign that would increase awareness and engage new and existing customers by restoring fun to the brand. Their strategy was to bring the product truth of ‘an intense fruit burst’ to life through a highly engaging piece of creative that their youthful consumers could actually interact with. With a product called Fruit Burst it couldn’t have been more relevant. They made a fun, engaging piece of communication that integrated the brand promise and created customer anticipation and involvement. They needed to generate mass reach with a limited budget and very little media. The projected response rate was for at least 3500 people to visit the website and the desired outcome to generate awareness and interaction. They literally demonstrated what a Fruit Burst tasted like by slowly inflating a giant strawberry filled with Fruit Bursts, on a billboard next to a giant pin. Then over the month of October they blew it up until it burst. A website with a live feed to the billboard gave the whole country the opportunity to guess the exact date and time it would burst to win $5000. Just one billboard managed, through media coverage, to reach millions worldwide. Website hits exceeded the client’s expectations by over 300%, with 81000 webpage views and over 11000 unique visitors. Thousands of people entered the competition making it one of Pascall’s most successful promotions ever. Brand awareness reached 93% and through brand tracking, purchases intent tripled over the course of the campaign. Bronze Cannes Lions Direct Winner & 2x Gold Cannes Lions Promo Winner.

Agency: DDB Auckland, New Zealand.

Cadbury’s Creme Egg Twisted.

CMW unveils its new ‘Goo on the Loose’ campaign for the Creme Egg Twisted bar – the chaotic brother to the Cadbury Creme Egg. Activity begins with a direct mail ‘security strongbox’ sent to hardcore ‘Goo’ fans – who talk about the brand on social networking sites. The strongbox carries Twisted bars, however the recipient will spot an empty wrapper amongst the bars and a hole in the bottom where one has escaped. The recipient is then challenged to become an agent of the CIA (Cadbury’s Intelligence Agency) and track down the escaped bars. Online advertising of the Twisted bar creating mayhem will also direct potential agents to the site. Have a look: www.cremeeggtwisted.com

Agency: CMW, London, United Kingdom.

Chocolate Bar "Loyalty card"

They set out to reward The Chocolate Bar's frequent customers' love of sweets and their sense of humor at the same time. To do this, they designed a loyalty card with a dental chart on it. Every purchase is rewarded with a punched tooth. After 16 teeth are punched, the customer is entitled to a complimentary chocolate of their choice.

Agency: Greynyc New York, USA.

Milky Way "Conveyor Belt"

Passengers took part in a moving demonstration of Milky Way bar's stretchy caramel.

Agency: BBDO New York, USA.

tictac.

Interesting stunt for tictac done by Micha Albacow.

Check the video here:
tictac

Cadbury Cream Egg '"Bus shelter game"

They have transformed a number of UK bus shelters into interactive games based on a fairground stall, where travellers can bash Cadbury Creme Eggs.

Check the video here:
Bus shelter game

Agency: Saatchi & Saatchi London, United Kingdom.

Kit Kat "Bench"

Have a break...

Agency: JWT London, United Kingdom.

KitKat "Bench"

Have a break...

Via

Toblerone "Centenary"

Toblerone, the premium Swiss chocolate, was celebrating 100 years of proudly made chocolate. The brand was losing its emotional connection with its main target, mid to high income women with families who adore chocolate. These women had positive feelings towards the brand but they thought of it more as a gift than as a personal treat. They also set out to re-connect the Swiss with a piece of their heritage. The locals and traveling tourists alike were invited to share in Toblerone’s milestone with the launch of the centenary limited edition. The campaign’s theme was the celebrations of Toblerone’s Centennial year. They tapped into the strength and emotion of local pride to make it BIG. Four cities, Genf, Basel, Bern and Zurich, were put to the test. The challenge was to build a Toblerone tower in the shortest possible time. The tour competition was communicated with a press conference, press ads, mailings and TV commercials. The winner city enjoyed a final Schoggifest (choco-party) with a 100kg Toblerone bar for all to share. The biggest in the brand history that made Berners and the whole Switzerland to be proud of. More than 40,000 people helped to build the iconic towers 500,000 visitors to the exhibitions Massive media coverage valued in ChF 2 millions! 60% Centenary Brand Awareness 20% sales up in Switzerland Sales in Zurich airport + 39% 15,000 plus visitors in the final event.

Agency: B6 Brand Emotion AG, Switserland.

Pascall "Fruit Burst"

They creating a literal ‘fruit burst’ by making a giant fruit balloon full of Fruit Bursts and blowing it up until it bursts. The deflated strawberry balloon has been erected onto a billboard, next to a giant pin. Gradually over the next month the billboard will fill with air moving it closer and closer towards the pin. Go to the website whenwillthefruitburst.co.nz and check out the live stream to see how big the balloon’s getting, guess when it’ll burst and be in to win $5000. When the strawberry finally colides with the pin and pops, thousands of lollies will burst out giving the public a chance to get their hands on some free Fruit Bursts and New Fruit Burst Jellies. View the billboard live: whenwillthefruitburst.co.nz/

Agency: DDB New Zealand.

Snickers "Stickers"

Spread the emotion and adrenaline when practicing extreme sports, like BMX, Skateboarding and BBoys, by providing to the assistants to the massive event Snickers Urbania 3.0 in Mexico an element that aloud them to validate their status not only as fans but also as authentic extreme sports players. They gave away temporary tattoos: look a likes of "skin bruises" exactly as the one you get when practicing this kind of sports. The objective with these tattoos was for people to proudly "exhibit them" as if they wear war trophies, authenticating them as real extreme sports players. In less of 3 hours they ran out of tattoos. More than 5.000 tattoos proudly exhibited not only by the general audience, but also TV celebrities and music bands (NSMPSM). This way Snickers Urbania 3.0 Mexico left its mark going beyond the day of the main event.

Agency: Proximity, Mexico.

Milky Way "Conveyor Belt"

Shoppers were treated to a moving demostration of a Milky Way bar's stretchy caramel. Note: The "Milky" half was affixed to the metallic portion, while the caramel and "Way" half was on the conveyor belt.

Agency: BBDO New York, USA.

Oreo "Milk's Favorite Cookie"

The traditional dunk of an Oreo cookie into a glass of milk was dramatized with the use of a panoramic elevator in a shopping mall. This attention-grabbing use of new media gave them one more way to show that Oreo is milk's favorite cookie.

Agency: DraftFCB New York, USA.

Unilever/Kibon "Ipod in the popsicle"

Create a promotional action that could replace Kibon's traditional prize in the stick promotion during the most important sales period of the year: the summer. What prize would be even cooler than another popsicle? An iPod. How to award this prize? In place of the popsicle. A replica was made of the popsicle an EVA cradle and a resin mould for the iPod to protect it against the low temperature and moisture. 10,000 iPods were distributed throughout Brazil. Whoever finds one will receive the accessories at home plus a real popsicle. They created a new promotional mechanism, without any complications, without exchange stations and without lines. The consumer won the prize immediately and also received all the iPod accessories and a real popsicle at home. iPod on a Popsicle was a huge success in Brazil. It grabbed free space on the main blogs around the world. Even Gizmodo published 2 posts about it, raising the attention for the brand/promotion. Blogs and YouTube videos generated by winners kept the attention during the promotional period and helped to achieve an historical sales increase record. In 3 months, it reached 90,000 points-of-sale and sales volume grew 31% compared to the previous year. 2x Bronze Promo Lions Winner.

Agency: Bullet Sao Paulo, Brazil.

One Second "Snow Canon"

Bring the One Second brand to life for consumers and emphasise the produtct's core characteristics: tiny mints that produce superior freshness. The One Second snow cannon. In Winter 2008, this artificial snow machine was installed on a temporary dry ski slope during an event One Second was sponsering in Ghent. In addition to getting the brand right into the heart of a big family event, attended by thousands, the One Second snow cannon also perfectly captured the brand's core promise: Superior Freshness.

Agency: Duval Guillaume, Belgium.

Jelly Tots "Snakes and ladders"

Over the summer holidays Jelly Tots sweets took adventure to the Sun City resort in the form of a giant 7x7 meter "Snakes and Ladders" board game. Kids were able to interact with the elements dadging deadly snakes in their quest to reach the top of the board.

Agency: TBWA\Hunt\Lascaris, South Africa.

Hubba Bubba gum "Mona Lisa"

To tackle the problem of chewing gum on the streets, Hubba Bubba put up fun, interactive “paint by numbers”-style posters that use different flavours of chewing gum as the colour palette, encouraging people to become artists rather than litterbugs.

Agency: DDB Sydney, Australia.