Pizza Hut "Bike Clock"

A large digital countdown clock was installed on the back of Pizza Hut delivery bikes to dramatize their on-time delivery promise. Passersby bear witness as the riders literally beat the 30-minute time limit to their destination.

Agency: BBDO Guerrero/Proximity Makati City, The Philippines.

McDonald’s "Open 24 hrs"

As every restaurants have their closing hours. They feel that this is a great opportunity for McDonald’s to communicate the new 24 hours service. McDonald’s places a night image of its restaurant onto the pull-down shutter of various restaurants. Once the shutter is pulled down after the restaurant’s operating hours, passer bys will see an image of a McDonald’s in late hours. This is to deliver the message that while other restaurants are closed, one can enjoy good meal at McDonald’s 24 hours a day.

Agency: TBWA\ Bangkok, Thailand.

McDonald's "24-Hour Clock"

They have to find an innovative way to communicate to motorists that McDonald's is open 24 hours. They created a clock using McDonald's products as numbers to whet the appetite of motorists and drive home the idea that these treats are available anytime of the day. it was strategically placed in high-traffic area to entice consumers to visit their store. It was an effective hunger trigger! The clock helped generate increase in sales by 13,9% vs same period of last year.

Agency: DDB, The Philippines.

Bulldog Coffee "Bitchslap"

Bulldog Coffee is a boutique espresso bar revered by some for its bold, delicious coffees and despised by others for its even bolder and rather abrasive staff. This postcard captured the ‘Bulldog experience’ from both perspectives at once and was quickly snapped up by those in the know.

Agency: GJP Advertising Toronto, Canada.

McDonald’s "Free coffee ambient"

As part of a national campaign promoting McDonald's restaurants, a downtown Vancouver lamppost became part of an out-of-home optical illusion, appearing to pour coffee into a giant cup on the sidewalk. At the time, McDonald's was giving away free small cups of its brew for a two-week period, in an effort to attract new breakfast customers. They developed the concept for a lamppost near 6th Avenue and Cambie Street. The post was wrapped in brown vinyl to resemble poured coffee, while an oversized carafe was attached to the end.

Agency: Cossette West, Canada.

Burger King "The Angry Whopper Angrrrometer"

The Angrrrometer lets you see what real anger looks like by using innovative face tracking technology. The higher the level, the closer you are to being angry enough for the Angry Whopper.

Check the site here:
Get Angry

Agency: TAXI 2, Canada.

Fisch Franke "The Living Poster"

To promote the outstanding freshness and quality of Fisch Franke´s Restaurants they created a "talk of the town" citylight poster.

Agency: Publicis Frankfurt, Germany.

CCCP restaurant "Flaming letter"

The restaurants featuring nostalgia for soviet time grwe in number. Many CCCP clients turned to other places. CCCP got renewed. How to make the ex-attendants come and see the transformation? The re-opening fell on November, 7 the anniversary of Revolution organized by Lenin. Therefore they suggested holding theme cocktail parties. To CCCP ex-clients they sent letters written in milk wich clould be read after warming the paper by open fire. Lenin used that technique to write messages out of prison. Over 75% of those invited visited the restaurant during promo period and many became CCCP regular clients again.

Agency: Voskhod Yekaterinburg, Russia.

Tibits vegetarian restaurant "Fork"

For Tibits, a large vegetarian restaurant chain in Switserland, oversized forks have been produced to be fixed to trees in major parks and in main outdoor shopping areas all over Switserland. In an surprisingly new manner the freshness of Tibits food could thus be demonstrated to people walking by.

Agency: Wirz/BBDO, Switzerland.

Doy Doy "Kebab Truck"

Doy Doy, one of Germany's biggest döner kebab restaurant chains, Germany's biggest kebab - a cement mixing truck with a revolving compartment in the form of a giant kebab that rotated just like a real döner does while it cooks. Not only did the promotion generate lots of local press coverage, international media also picked up on it. A PR team handing out flyers offering 20% discount and free drink with their meal supported the action, helping drive football into the resaturants.

Agency: Saatchi & Saatchi Frankfurt, Germany.

Restaurant-bar Le Cactus "Monday Hot Wings"

Publicize Monday Night Hot Wings at Le Cactus restaurant-bar, with a very small budget. Communicate the burning effect of spicy wings by putting stickers featuring the face of a men screaming on the rear window of taxis. The man's tonque is superimposed on the central brake light, creating the effect of extreme heat. Many positive comments from current customers, increased traffic, and tingling tonques.

Agency: Lg2, Montreal, Canada.

McDonald's "Speed bump"

McDonald's Shaker Fries.

Agency: DDB, New Zealand.

Burger King "Whopper Sacrifice"

What would you do for a free Whopper? Now is the time to put your fair-weather web friendships to the test. Install Whopper Sacrifice on your Facebook profile, and we'll reward you with a free flame-broiled Whopper when you sacrifice 10 of your friends.

Check the site here:
Whopper Sacrifice

Agency: Crispin Porter + Bogusky, USA.

Tsunami Sushi Bars "XXL Sushi Roll"

The Sumo Roll, with a diameter of more than 10 cm, is the biggest sushi rill in the product range of Tsunami Sushi Bars, the market leader in the German sushi market. Considering this fact, the advertisement is meant to be over-sized as well. If you take a close view at the Düsseldorf International Airport, you can see that the whole construction is built by what looks like giant chop sticks. Just put a massive sushi roll in between the "chop sticks" and the XXL ad is done!

Agency: Serviceplan München, Germany.

Burger King "Whopper Virgins"

Burger King and Crispin Porter + Bogusky have commissioned Stacy Peralta, director of Made in America, to document Whopper Virgins, people who taste Burger King Whoppers for the very first time. The documentary, will show people without American bias taste testing the Whopper alongside the McDonald’s Big Mac. Burger King travels in 13 planes, 2 dog sleds and 1 helicopter over 20,000 miles to find people who have never heard of the WHOPPER and perform the world’s purest taste test. Locations visited include a remote hill village in north Thailand, a rural farming community in Romania and icy tundra of Greenland.

Watch the video here:
Whopper Virgins

Agency: Crispin Porter + Bogusky, USA.

McDonald's "Escalator & Stairs"

Regular Cola was advertiser to people using stairs and Coke Light to those who chose the escalator.

Agency: DDB Stockholm, Sweden.

McDonald’s "Servette Dispencer"

The primary objectives were to generate as much interest as possible that would drive consumers to the restaurants to try the new Big ’N’ Juicy hamburger. An essential insight is that a low-involvement product such as hamburgers is not something consumers are likely to invest time or cognitive resources in. Plus, they are used to being exposed to images of hamburgers, since this is how McDonald’s and competitors are most often portrayed. Therefore, they had to find a different way to grab attention and interest. By showing the burger’s primary product attributes, its size and juiciness, from a new and fresh perspective, they could involve the consumers on a whole different level. Also, they were determined that if you do it in a very unconventional way and let consumers take part in the advertising and draw their own conclusions around it, the potential effects should be so much higher. Large adshels were rebuilt to resemble gigantic serviette dispensers. Huge serviettes, with a very simple message together with McDonald’s logotype printed on them were put inside the dispensers. Thereby, the size of the hamburger was communicated without actually showing it and it’s juiciness was also implicitly shown. The serviettes were made easy to pull out and take home. Each dispenser were re-filled with approximately 20 serviettes each day, which means that many people actually took one (and even more people saw it). Since solutions like this one has never been executed in the Swedish market, it had great novelty value as well. Blogs and other sites all over the world picked up on the media solution. Furthermore, and most importantly, the Big ‘n’ Juicy sales were a success.

Agency: DDB Stockholm, Sweden.

McDonald’s "Sort your head out"

Sweden is the second largest coffee consuming country in the world per capita, second only to Finland. Swedes need their coffee to stay alert and function normally as human beings. Much in the same way an Englishman needs a good cup of tea! This insight was the foundation of the media solution, an outdoor site turned into a huge push puzzle. Consumers and passers by could solve the puzzle in order to ”sort someone’s head out” and at the same time check they were also of sound mind! In the year McDonald’s have sold around 90 million cups of coffee nationwide, with an estimated income of 97 million Swedish crowns. That’s around 9.7 million Euros.

Agency: DDB Stockholm, Sweden.

Sushi Roll "Sushi train"

Nice advertising idea for the sushi restaurant Sushi Roll at the point of sale. Stickers of sushi meals were bonded at the handrails of an escalator. Inexpensive realisation with a great effect.

Check the video here:
Sushi Roll

Agency: JWT Sydney, Australia.

Bliss

7-Eleven "D'oh Thank Heaven"

7-Eleven wanted to partner with a summer movie property to create a program that would not only support its proprietary products, such as Slurpee, but also leverage the popularity of a partner brand to differentiate 7-Eleven from a highly competitive set.
From concept to implementation, the entire process took more than 18 months. It began with Agency ideation and consumer testing, but ultimately had to be sold in to Fox Studios, Gracie Films, 7-Eleven Marketing, and 7-Eleven Franchisees and Executives. The Agency then worked with 7-Eleven partners to begin product development and packaging design. Additionally, the Agency worked closely with The Simpsons (Gracie) to create exclusive artwork that would be executed in both exterior design and interior point-of-purchase elements. Two Agency employees were then deployed to each location to manage the conversions and oversee all promotional activity. By creating a branded experience, they were able to bring new customers, as well as lapsed customers, in store to introduce them firsthand to the many products and services that 7-Eleven offers. Additionally, by creating a completely animated world, each customer was able to experience the brand in a way that was fun and engaging, leaving them with a newly established 7-Eleven brand personality. Through both product development and providing a sweepstakes grand prize of being animated into a Simpsons episode, 7-Eleven was able to provide customers with once-in-a-lifetime opportunities that had never been offered before. Consumer reaction to the Simpsons promotion exceeded all Client and Agency expectations. The first day, all twelve stores were sold out of most Simpsons products, with replacement product needing to be flown in from around the country. Lines, more than an hour long, began wrapping around the stores, lasting in some cases until 3am. Within 48 hours, customers had posted thousands of pictures and videos online, and a consumer Kwik-E-Mart blog had been created, documenting activity throughout the country. Total merchandise sales doubled, Slurpee (Squishee) sales increased fivefold, and other proprietary products saw increases ranging from 100-500 percent. Gold Promo Lions Winner.

Agency: Tracylocke Dallas, USA.