Friday, June 19, 2009

CCCP restaurant "Flaming letter"

The restaurants featuring nostalgia for soviet time grwe in number. Many CCCP clients turned to other places. CCCP got renewed. How to make the ex-attendants come and see the transformation? The re-opening fell on November, 7 the anniversary of Revolution organized by Lenin. Therefore they suggested holding theme cocktail parties. To CCCP ex-clients they sent letters written in milk wich clould be read after warming the paper by open fire. Lenin used that technique to write messages out of prison. Over 75% of those invited visited the restaurant during promo period and many became CCCP regular clients again.

Agency: Voskhod Yekaterinburg, Russia.