The restaurants featuring nostalgia for soviet time grwe in number. Many CCCP clients turned to other places. CCCP got renewed. How to make the ex-attendants come and see the transformation? The re-opening fell on November, 7 the anniversary of Revolution organized by Lenin. Therefore they suggested holding theme cocktail parties. To CCCP ex-clients they sent letters written in milk wich clould be read after warming the paper by open fire. Lenin used that technique to write messages out of prison. Over 75% of those invited visited the restaurant during promo period and many became CCCP regular clients again.
Agency: Voskhod Yekaterinburg, Russia.