Speed around schools has always been a huge issue in the Rodney district. So to get people to slow down they created a poignant campaign that would get people thinking about how it would feel to kill a child. To launch the campaign they plastered the whole district with images of a haunting little girl. For two weeks people saw the mysterious girl on walls, poles, around schools, shopping malls, parks, road sides, etc. Then during week three of the campaign they placed a sticker over the girl revealing the line, “The kids you kill never leave you.” Silver Cannes Lions Outdoor Winner.
Agency: Colenso BBDO Auckland, New Zealand.