The goal was to develop a truck design that picks up the idea of the current campaign "Help in a package". The simulated three-dimensional graphic suggests that there is still room for your help. The truck drive 100.000 km (62.000 Miles) a year, most of it on highways. So the view of the simulated 3-D graphic is perfect for the situation. The truck is on the road since january 2009. Since then it had great exposure in national and local press.
Agency: AUFBRUCH Dusseldorf, Germany.