Wednesday, June 03, 2009

Iniciativa Verde "Reflect"

How a cityscape poster can prevent global warming. Created to look like cityscape posters, they were made to appear at first sight to be an exact reproduction of the scene photographed and blend in perfectly with the environment. As a guerrilla ad piece at first it is seen as a normal poster but then afterwards its real message becomes apparent.

Agency: Loducca, Brazil.