Läkarmissionen "A letter that is difficult to read"

Läkarmissionen is a Swedish charity organisation that has founded WebaidShop.se, a webshop where you can buy for example; school meterial for children, a delivery in a hospital or an ox to a poor family. The letter focuses one one of the products you can buy in the webshop - school material for children in Brazil. The idea is simple: if you don't have a real paper to write on you take whatever you can find. A piece of carton for example. The problem is that it's very difficult to write on. Instead of just telling, they show what the conditions are for many children around the world that are learning how to write. Their ambition is that once you visit the website you will see all the diffrerent products that WebaidShop offer and understand how easy it is to help people in need. The letter was sent to both private persons and companies in Sweden.

Agency: Spenat Karlstad, Sweden.