The brief was to create Leader's 2009 Calendar. Leader is a fashion store, and from this concept the idea of transforming the calendar into fashion came to light, so that people could wear it. Bringing the concept "With Leader you are well dressed the entire year". In spite of the limited number of calendars, people started looking for Leader's shirts with the designs on the calendar, allowing the shirts become part of the store's fashion line.
Agency: Matosgrey São Paulo, Brazil.