Holiday.

Directdaily goes on a holiday untill mid-september.

Toronto Plastic Surgery “Nose cup”

Toronto Plastic Surgery "Nose cup"

Agency: DDB, Canada.

Bisley ”AC/DC”

This box was sent to introduce a new office storage system: Bisley InnerSpace. The new InnerSpace System reduces the floor space that conventional stativ shelves need by 50% covering the same storage.

Agency: Kolle Rebbe, Germany.

Mother "Shopping bags"

A series of (self promotion) shopping bags created by Mother.

Agency: Mother, United Kingdom.

Literacy Donation Box.

The purpose of this foundation box was to give people the sense of achievement while donating for a noble cause. Every coin dropped raising the plate of the books symbolizes their effort in raising the child literacy.

Agency: FCB ULKA Advertising Privete Limited.

Audio Guerrilla - Underground grates.

Audio boxes are installed under the underground grates situated in the busiest parts of towns. Throughout the day, passers-by walking past hear the sound of harsh screams of a tortured man. The acute cries blare from under the grills and alert the pedestrians to look down and read – “Today 133 jounalists are imprisoned and tortured all over the world.”

Agency: DDB Brussels, Belgium.

Smokers Breath.

This is how you smell when you smoke. 4.000 toxic chemicals leave a stench no perfume can mask. Just ask the people around you. Please stop smoking. You’ll smell better instantly. Call 1800 438 2000.

Agency:

Press-kit "Fox life"

This press kit was created with the intention of making known the Fox Life target. In this box there was a Bratz doll together with clothes and different accessories, and for the male target the much needed instructions manual.

Agency: Torke Lisbon, Portugal.

Breast mouse pad.

To raise public awareness of breast cancer, special mouse pads were placed in select internet cafes across Hong Kong promoting the importance of early detection through self-examination.

Agency: Grey, Hong Kong.

NDTV 24/7

A sticker resembling the outer frame of a TV set was pasted around the train windows, driving home the message that NDTV depicts the naked reality.

Agency: McCann Erickson, India.

Knowledge of the world.

Creation of a unique experience and press motif for press, public and booksellers on the occasion of the 200th anniversary of Brockhaus and the launch of the 21st edition at the book fair in Frankfurt October 2005. The installation of 30 replicas of the Brockhaus Encyclopedia placed in a formation reminiscent of Stonehenge was a tribute to the timeless validity of the knowledge of the world in the encyclopedias of Brockhaus. Knowing that there was only one chance to see the performance of the opera, the interest in and attendance of the event by press and audience was extremely high - and they just loved it!

Agency: BBDO Campaign, Germany.

IBM “Replicant”

IBM has a large range of mainframe-inspired Intel servers, called BladeCenters, but IBM was being overlooked by many IT decision makers who were in the market for mission-critical-ready servers. Because it was largely known for its large yet reliable mainframe systems, yet its experience at the high end of mission-critical capability combined with its reputation for reliability really differentiated IBM, nobody in the market seemed to know. To get the message out there, it first had to reach a notoriously loyal and sceptical IT audience, then to cut through. So the idea to win this audience over was to sell the reliability of IBM mainframe in an Intel box. A 3D replica, one-third the size of an IBM BladeCenter Intel server, was created, complete with moving parts and printed with copy explaining the benefits of each part. Pull-out boxes and blades also demonstrated how each part made the server highly reliable and mission-critical ready.

Agency: Ogilvy&Mather Asia Pacific, Australia.

Durex “You’re safe with Durex”

In the beating doors of the entrance to the subway stations near universities, photography of feminine buttocks ware installed with the following copy: “You’re safe with Durex”. To open this beating doors man push them with their genitales and simulating a physical contact.

Agency:

Ebay "Moved to Ebay"

This work won a Cannes Bronze Lion this year. To stay true to the brand, the agency decided to sell the trophy on Ebay. They managed to get EUR 1.120,00 for it.

Agency: Mortierbrigade, Belgium.

Via: http://www.adsoftheworld.com/

Rox energy drink.

To promote ROX energy drink, eye masks were distributed among fast long distance train, bus and airports in Berlin. On the outside of the eye-masks were put open eyes so that it appears as if the person is wide-awake.

Agency:

Press-kit " The Day After Tomorrow"

To announce to the press the movie " The Day After Tomorrow", from the Lusomundo Channels, the information was placed in a thermic container with ice and delivered by an explorer.

Agency: Torke Lisbon, Portugal.

Adidas "Rubber ducks"

Adidas decided to take advantage of the Copenhagen Fashion Week and launch a new store in Pilestraede, Copenhagen. They filled the fountain pool at Enhave Plads with small blue rubber ducks. On the side of the ducks it says: "I've swum too far - help me get back home!" And on the bottom it says "Reward for my return at Adidas Original store".

Agency:

Metropolitan Police "Knife City"

The Metropolitan Police Service wanted to reduce the growing number of young people carrying knives. Young people do not think about the consequences of carrying a knife, and in particular think that carrying a knife is a legitimate form of protection. They create a demo game, "Knife City", which contrasts the fantasy world of gaming with the consequences of the real world. Include on the DVD crime prevention messages as well as testimonials from people who have been stabbed, parents of victims and specialist surgeons. Sampling teams distribute the demo and provide credibility, whilst DJs promote the game on-air. www.itsnotagame.org provide further information about the consequences of carrying a knife.

Agency: Miles Calcraft Briginshaw Duffy, United Kingdom.

BBC “It’s not funny”

Research confirmed that's what most students mistakenly think of having to buy a Licence to watch TV in the UK. They needed a campaign to get students to understand that the consequences of watching TV at university without a licence are far from amusing. Indeed they can be quite serious, with prosecution and a fine of up to £1,000. What better solution than an idea inspired by students themselves: 'anti-humour'. It's a fast-growing underground genre on campus, with the proliferation of anti-humour websites. One describes anti-humour as,"having all the telltale signs of a joke, but just when you expect a witty punchline, you get a fact or cliché. It's funny, precisely because it isn't". They created an 'anti-humour' campaign across 30 touchpoints: every 'joke' falls flat at a sobering fact about the consequences of watching TV unlicenced. Then, they put this campaign into students' hands - ingeniously using 'anti-humour' to get them to spread their serious message amongst themselves!

Agency: Proximity London, United kingdom.

Corbis “Keyword Mania”

Corbis wanted to communicate the great strides it had made in the area of conceptual keywording, which empowers their clients to search for and find imagery that actually expands their creative options. Secondary objectives were to: - Increase the visibility of Corbis' fashion-forward, progressive imagery. - Claim and defend the overall concept of keywording, thus supporting and strengthening Corbis' global advertising campaign. - Create a new "reason to call" thousands of clients and potential clients at an opportune time. Once the Keyword Mania concept was in place, mandatories were agreed upon for actually creating the game. It needed to: - Drive people to the Corbis Website. - Involve interacting with Corbis imagery. - Feature conceptual keywords. - Be simple to enter. - Include an interactive, hands-on version to entice the world's elite creatives to play. The physical and virtual versions of the game were invented - using a Universal Man the central visual. From that visual starting point flowed print ads, emails, shirts, towels, restaurant placemats, "Keyword Maniacs," and "illustrated" rickshaws and MINI Coopers.

Agency: Remerinc Seattle, U.S.A.