ORKIN "Pest control services"

To prompt a call to ORKIN (pest control services), miniature police tape was placed at locations where pests enter buildings.

Agency:

HeartCare Dominicana “Turn to live”

The brief was to raise money for a program that brings doctors from abroad to perform heart surgery on poor childeren. In 2004, only 70 out of the 600 childeren in the wait list were able to have it done. The budget was USD$ 600. 2x2 inch picture of the wait listed childeren were inserted in banking statements, a turn ticket was stapled to the upper part of the picture. In the backside, you would find a message from the child’s parent. Only 4 days after implementation more than USD$ 62,00,500 were raised. In 2005 more than twice the amount of childeren were able to recieve the operation.

Agency: Pagés BBDO, Dominican Republic.

Breast Cancer.

Breast Cancer can be hereditary. If you have any family history make sure that you go for regular check-ups.

Agency: Ogilvy & Mather, India.

Broadway Tech Centre.

A promotional piece for a high tech office development packaged like a piece of computer hardware. The circuit board and chips are actually a scale model of the site and buildings. The brochure is designed like a users guide.

Agency: Rethink, Canada.

Alteco "Sticky"

Alteco 110 ia relatively unknown brand of quick-drying adhesie in the market, with low consumer confidence in its bonding properties. Thus in order to increase awareness of this brand, a life-sized sticker of the product was produced, wich was then placed on various doors at different strategic occasions that had high human traffic. The accompanying sticker was a modification of the usual “PULL” signage, wich instead now said “PULL HARDER”.

Agency: Ad Planet Group, Signapore.

Trees “Stick and save”

Finance/HR Directors were sent a direct mailer containing stickers that have the message “please use both sides and recycle after” When placed on a photocopier, the message is inprinted on every paper that passed through the machine. Included in the mailer was a letter that explains how recycling can cut company costs and an invitation for a recycling workshop.

Agency: Leo Burnett, Kuala Lumpur.

Toronto hemp company.

Nice namecard for Toronto hemp company. Cannabis lifestyle store.

Agency:

Head & Shoulders "Duster"

A guerilla campaign for Head & Shoulders Shampoo in Educational Institutions.

Agency:

Valentine's Day.

A Guerilla Idea at the Unicenter Shopping Mall in Buenos Aires, to remember Valentine's Day.

Agency:

Anlene “For strong bones”

A chair’s buffer was painted with white color, to make it looks more like human pakbons. The Anlene logo and tagline were putted on the top of the bone.

Agency: FCB, Indonesia.

Kenwood.

A completly burned car appeared in the centre of Milan. The sound was still on in a high volume. Near the car were being distributed Kenwood flyers. Stickers with the text: " Cant stop me" were all around the city of Milan.


Agency: G-Com, Italy.

Gold’s Gym.

Grocery divider weighted with lead.

Agency: Rethink, Canada.

Guinness "Dartboard"

The best in-bar advertising ever. Cheers!

Agency: BBDO, New York.

Vivianne's Studio "Ballet classes"

Self promotional poster for ballet lessons.

Agency:

Yamaha Motorcycles.

Does it feel good? Continue to one of our retailers.

Agency:

World First Aid Day.

To raise awareness around World First Aid Day,was placed a life size realistic decals of a person at the bottom stairwells in Cineplex Odeon Theatres in Toronto. At first, the decal generates the impression that someone is lying down unconscious and needs help, but as you get closer, you'll realize it's just a picture on the floor with a call to visit www.redcross.ca for a first aid training course.

Agency: Downtown Partners Toronto, Canada.

Tandoo.

Tandoo is a training company which supports people to start and maintaine succesfilm relationship. Using matchbooks as their medium (give away) they would target people at bars and nightclubs. Tagline: Making relationships work.

Agency: Lemon Scented Tea Amsterdam, The Netherlands.

Chase responce “Fire Box”

In case of burning deadlines, break glass. Direct mail consist a fire box with a visiting card.

Agency: ICLP, Dubai.

Eatalica “Caution wet floor”

An ambient media exercise to promote Eatalica burgers. The copy on the board says: ” Ogling at the burger may involuntarily cause drooling which may in turn lead to a wet floor. Issued for your safety by the management of Eatalica burgers.

Agency:

Fitness company.

This shopping bag shows a 20 kilo handweigt (printed on both sides). They're given away to customers when purchasing fitness accessories or nutritional supplements at the Fitness Company fitness centres.

Agency: Publicis, Germany.