Sixt "Wi-Fi Guerilla Idea"

Great work done by Jung von Matt for their client Sixt on Hamburg Airport.

Check the video here:
Wi-Fi Guerilla Idea

Agency: Jung von Matt Hamburg, Germany.

Panzani "Farfalle"

To advertise Panzani pastas they posted crumled posters in grocery stores to get people thinking about what to cook for lunch.

Agency: Euro RSCG Prague, Czech Republic.

Idre Fjall Ski Resort "Stool"

Idre Fjall is a big and well-known ski resort. As most other big ski resorts in Sweden the main target group is families with small children.

Agency: Spenat Karlstad, Sweden.

Visine "Gone in 60 seconds"

Bikers in big cities like Jakarta ofter suffer from eye irritation (red eye) caused by pollution on the road. The idea demostrates how fas Visine alleviates the problem. The signage is placed on a traffic light in the city of Jakarta which has a 60 seconds countdown timer.

Agency: Lowe Jakarta, Indonesia.

Dressing for Pleasure "Bottom"

There are two worlds of bottom snacking, the world of BDSM and the world of ketchup bottles. The company, Dressing for Pleasure, a specialist in fetishwear and all things S&M releated, married these two worlds by putting stickers of enticing rear ends on the bottoms of ketchup bottles. Thus inviting bar patrons to explore a completely different appetite while addressing their hunger.

Agency: JWT New York, USA.

The Shark Project.

The Sharkproject is an initiative to raise awareness about the threat of shark extinction, centered on “finning” – a practice in which the shark is caught, their fins cut off and the rest of the animal thrown back to the sea. This mailing is printed on rough paper similar to a shark’s skin and tells the recipient where to cut the envelope open, revealing a bloody shark fin stump. Lovely and powerful.

Agency: Y&R Frankfurt, Germany.

Top Gear "Ramp"

To promote the launch of Top Gear Australia on SBS, they set jump ramps up at either end of a row of parked cars in the heart of Melbourne. Police, journalists and news teams all showde up to investigate the proposed stunt and over 13 milion watched the first episode, making it the top rated programme for the night across all networks for
the target audience of men aged 18-49.

Agency: Razor Sydney, Australia.

Inspiration.

Moving Forest created by the architecte group NL architects, and consists on planting trees in supermarket trolleys, becoming portable forests.

Star Movies "National Treasure"

They placed secret trap doors around Hong Kong to capture the essence of the movie National Treasure.

Agency: DDB Hong Kong, China.

Flossie.com "Monthly Cycle adshel"

To show how new website Flossie.com truly understands women, they built special adshels that went through a monthly cycle. Yep, they created ad space that went through PMS. Starting with tampons, the adshels were filled daily with free stuff women need over the course of a month. From tampons, to chocolate, to fruit, to naughty knickers, to voodoo man-dolls, the objects reflected a woman’s ever-changing moods. Any passing female could help herself to the free Flossie-branded items.

Agency: TBWA\Whybin Auckland, New Zealand.

Pascall "Fruit Burst"

They creating a literal ‘fruit burst’ by making a giant fruit balloon full of Fruit Bursts and blowing it up until it bursts. The deflated strawberry balloon has been erected onto a billboard, next to a giant pin. Gradually over the next month the billboard will fill with air moving it closer and closer towards the pin. Go to the website whenwillthefruitburst.co.nz and check out the live stream to see how big the balloon’s getting, guess when it’ll burst and be in to win $5000. When the strawberry finally colides with the pin and pops, thousands of lollies will burst out giving the public a chance to get their hands on some free Fruit Bursts and New Fruit Burst Jellies. View the billboard live: whenwillthefruitburst.co.nz/

Agency: DDB New Zealand.

Inspiration.

Tag a Dummer, intervention project in order to create an awareness about the Hummer cars and how they damage the environment.

Invisible Red

TV3 "Wipe out dryer"

There’s nothing more entertaining than seeing someone wipe out over and over and over again.To promote Wipeout (a TV show where people wipe out on obstacle courses to win money) stickers were placed inside laundromat dryers to give people something to look at while they waited for their washing to dry.

Agency: Colenso BBDO Auckland, New Zealand.

Flossie.com "Man Vending Machine"

To show that Flossie.com has something for every woman, they created a Man Vending Machine – the world’s first. It’s an authentic vending machine adapted to dispense real live men on a busy inner city street. Women could choose their favourite flavour of man – rich, foreign, action, classic or romantic – press the button and a genuinely single guy emerged from the machine to take her on a date. The machine also had a 'Mr Perfect' function which gave out free vibrators. Because whatever you need, it’s on us – even men.

Agency: TBWA\Whybin Auckland Australia.

Trident Blancheur "Cinema"

Every small light is a big opportunity to advertise Trident white. The last one they spotted were the small lights on the Cinema stairs. They branded it with a shinning Trident smile that lit the room in the dark.

Agency: JWT Casablanca, Morocco.

Snickers "Stickers"

Spread the emotion and adrenaline when practicing extreme sports, like BMX, Skateboarding and BBoys, by providing to the assistants to the massive event Snickers Urbania 3.0 in Mexico an element that aloud them to validate their status not only as fans but also as authentic extreme sports players. They gave away temporary tattoos: look a likes of "skin bruises" exactly as the one you get when practicing this kind of sports. The objective with these tattoos was for people to proudly "exhibit them" as if they wear war trophies, authenticating them as real extreme sports players. In less of 3 hours they ran out of tattoos. More than 5.000 tattoos proudly exhibited not only by the general audience, but also TV celebrities and music bands (NSMPSM). This way Snickers Urbania 3.0 Mexico left its mark going beyond the day of the main event.

Agency: Proximity, Mexico.

Spring Valley "Smart Water Bar"

With a 2:00am lockout trail in force in Melbourne and the goverment accusing clubs and bars of promoting binge drinking, they recognized an opportunity to help launch Spring Valley's new range of vitamin-infused mineral waters with an ambient idea like no other. They opened Australia's first "Water Only" bar. The Smart Water Bar. Melbourne was faced with a late night dilemma: a largely unpopular lockout that saw most licensed premises in the inner city ordered to refuse entry to patrons after 2:00am. The Victorion Goverment expressed the intention to make this lockout permanent. Stepping in to breach the gap, the Smart Water Bar offered not only an awesome late night venue but also a sensible alternative to alcohol. Situated right in the middle of Melbourne's night life precint of Prahran, a culting edge, purpose built space became Australia's first "Water Only" bar for a month. With capacity for approximately 80 people, the Smart Water Bar featured mod grass flooring, lush green surrounds, live entertainment and free Spring Valley Smart Water. The Smart Water Bar provided sanctuary for late-night revellers locked out of licensed venues under the city's 2:00am curfew and operated at full capacity during this time.

Agency: Lifelounge Melbourne, Australia.

Adidas "As One" foosball tournament.

In Hong Kong, European football has a close and keen following at both club and international level. Adidas, being the leader in football, looked to be the leader in exciting fans about Euro 2008 and doing so, sell Adidas Euro 2008 merchandise. As with any team sport, it is recognised that any professional player is only as good as the team around him. Hence Adidas's positioning "Together as One". What better way to demonstrate that than host their own tournament? So to build the hype about the tournament's Adidas-sponsored teams, a giant, life-size three-on-three football tournament was held indoors at Langham Place, where the players were literally strapped into their preferred team's jersey and played with two of their mates, against another team. The idea was to get the public involved and they did! Hundreds registered to fill the 16 three-man team places for the tournament. Their tournament kicked off at the same time as Euro 2008 and culminated in a final on the same day as the Euro final. The tournament was a great success in raising brand awareness through participation and entertainment and that translated to sales. The Adidas Euro 2008 target sell-through rate was set at between 30-40%, however the Euro Federation Jerseys sell-through rate achieved 54% while the Euro Match Ball achieved a 51% sell-through.

Agency: TEQUILA\ Hong Kong, China.

Adidas "As One" miniature football game.

In Hong Kong, European football has a close and keen following at both club and international level. Adidas, being the leader in football, looked to be the leader in exciting fans about Euro 2008 and in doing so, sell Adidas Euro 2008 merchandise. To build the hype about the tournament's Adidas-sponsored teams, a special magazine cover was created. In "Touch" magazine, an unprecedented miniature football game was packaged as a premium to get fans involved. Readers could adopt their team and play by flicking the ball, like a table-top coin game, into the goal. The magazine execution was a great success in raising awareness that translated to sales. The Adidas Euro 2008 target sell-through rate was set at between 30-40%, however the Euro Federation Jerseys sell-through rate achieved 54% wile the Euro Match Ball achieved a 51% sell-through.

Agency: TEQUILA\ Hong Kong, China.

Adidas "As One" street parade.

In Hong Kong, European football has a close and keen following at both club and international level. Adidas, being the leader in football, looked to be the leader in exciting fans about Euro 2008 and in doing so, sell Adidas Euro 2008 merchandise. As with any team sport, it is recognised that any proffesional player is only as good as the team around him hence Adidas's positioning "Together as One". So to build the hype about the tournament's Adidas-sponsored teams, a alternative outdoor event, Human Street Parade, was created, Adidas federation jerseys were literally stitched together to dramatise the importance of standing shoulder-to-shoulder as a team, and led by a cheerlady, the teams paraded in two of the highest pedestrian traffic areas in Hong Kong, Mong Kok and Causeway Bay. The parades attracted a lot of street interest. The media got hold of it too. All of wich helped raise brand awareness and contribute to a campaign that raised sales during Euro 2008. The Adidas Euro 2008 target sell-through rate was set at between 30-40%, however the Euro Federation Jerseys sell-through rate achieved 54% while the Euro Match ball achieved a 51% sell-through.

Agency: TEQUILA\ Hong Kong, China.