Monday, November 20, 2006

Grona Lund “Bumper cars”

In order to communicate the opening of Grona Lund amusement park for a sneak preview before the real opening, an event was created in the city of Stockholm. Bumper cars from the amusement park were placed around the city, in different situations, some crashed into things others with skid marks and one that was picked up by a breakdown lorry. The message in the campaign was: " Now test driving the amusement park. Sneak preview this weekend."