Postcard from Akatu.

A postcard from Akatu, the Brazilian organisation for responsible consuming. The postcard shows the waterfalls of Cataratas de Iguaçu, where is one of the bigest hydroelectric power plants of the world: Itaipú. At this postcard the volume of water is reduced to a minimum. This will happen if too much water is wasted.

Agency Leo Burnett, Brazil.