Van Dobben, a famous croquet manufacturer in Holland has signed up exclusively with almost 400 golf clubs. Croquettes are a delicious snack that is often enjoyed after a game of golf. To give them special attention, we developed a new way of communicating. In the last hole we placed round cards with a little hole in the middle. When the golfer reaches for the ball, his attention is immediately drawn to the copy. The copy capitalises on the striking resemblance between the golf ball and the croquet, which have exactly the same size and shape ‘Imagine a ball this size’.
Agency: &KS, The Netherlands.