Tobacco kills about 1,200,000 people every year in India. Of this chewing tobacco accounts for nearly 750,000 deaths. Available freely in satchets that cost less than a stick of gum, chewing tobacco is sold unregulated to even yong users. Tobacco chewers tend to spit out their handwork on streets, walls, corners etc. Leaving behind bright red, blood-like stains. Using a chalk body outline and a yellow police caution band, the idea involve recreanten a murder scene to drive home the simple message that chewing tobacco kills.
Agency: Saatchi&Saatchi Bangalore, India.