CPAA “The stains that kill”

Tobacco kills about 1,200,000 people every year in India. Of this chewing tobacco accounts for nearly 750,000 deaths. Available freely in satchets that cost less than a stick of gum, chewing tobacco is sold unregulated to even yong users. Tobacco chewers tend to spit out their handwork on streets, walls, corners etc. Leaving behind bright red, blood-like stains. Using a chalk body outline and a yellow police caution band, the idea involve recreanten a murder scene to drive home the simple message that chewing tobacco kills.

Agency: Saatchi&Saatchi Bangalore, India.