Monday, December 04, 2006

Fox Channel "Prison Break"

In order to launch the TV series Prison Break on the Portuguese FOX Channel, a multi-phased advertising campaign was performed in Lisbon:

Press-Kit: A book containing a hidden spoon and a prison blueprint was sent to the press relating to a prison escapade, the serie´s main theme. Inside the book a CD was included containing info about the series.

Street Campaign-Prisoners: A team of 7 people (5 prisoners and 2 policemen) walked throughout the city of Lisbon distributing flyers containing info about the series.

Street Campaign-Posters: Several posters were strategically in various city areas.

Agency : Torke Lisbon, Portugal.