VIVIL means fresh breath – in any situation. They developed a special give-away item to communicate this key product benefit – a fresh breath flip book. When you flick through the flip book, it looks like someone who has just eaten a large doner is breathing on you, and the draught produced by the motion of the pages reinforces the impression. Fortunately, their breath smells not of kebab meat and chilli sauce, but fresh and minty, because the pages of the book have been impregnated with a peppermint scent.
Agency: Kolle Rebbe Werbeagentur, Germany.