To create curiosity and draw attention to the website. Due to increased price-pressure TDC wanted the clients to understand that TDC tells it like it is and wanted to inform the potential customers about all that TDC delivers rather that only a price. The message is simple. They have no hidden agenda. That reflects in their Direct Marketing who is transparent. You won’t find any demands in small print when you turn the paper. Translation: For the first time ever! A broadband contract without any hidden agendas. We have no hidden starting fee. No hidden binding time. And no hidden agenda. (Followed by product message).
Agency: DDB Stockholm, Sweden.