To promote Wilson’s new high-tech Code tennis rackets, which, by employing the revolutionary nCode technology, are capable of delivering 22% more power to users. Tennis ball halves were stuck onto adhesive sheets and mounted on walls. The balls looked as if they’d been embedded in the wall by the exceptional force of a serve or forehand, dramatizing the effectiveness of the rackets and driving it home with the message, “22% more power. The nCode racket from Wilson.”
Agency: Publicis, Switzerland.