Friday, December 08, 2006

Hahn Nitzsche "Mixing Console"

To develop an unusual idea for a mailing to advertise the Hahn Nitzsche recording studio, and raise its profile among Hamburg advertising agencies. To ensure our message reached the target audience not just once, but on a daily basis, we created a calendar in the shape of a mixing desk – the nerve centre of any recording studio. This featured 12 sliding faders, encouraging recipients to “get in the mix” every day: each fader represented a month of the year, and could be set to the current date.

Agency Jung von Matt, Germany.