Thursday, December 07, 2006

Langley Travel "Instant respect kit"

Langley Travel is known in Scandinavia as “the skiers’ travel agency”. Their summer season program has an active profile (climbing, trekking, sailing etc) but that’s not quite well-known. The challenge was to make more guests from the winter season to travel with them in the summer too.This unit was sent to people who travelled with Langley on really tough ski vacations, such as off-piste skiing in La Grave (France), Canada or Iran. The purpose was to tell the target group that Langley has a huge program of activities on their resorts. But by wearing the fake tattoos, the guest can relax by the pool without losing his active, daredevil image.

Agency: GOSS Gothenburg, Sweden.