Bosch "Srews"

To develop a high-impact idea for a mailing which would get Bosch retailers, employees and suppliers excited about the long battery life of the company’s li-ion cordless screwdrivers. To show how Bosch li-ion cordless screwdrivers can be used 365 days a year, we wrote to the target group and sent them a highly unusual calendar: a 42 x 59 cm wooden board with 365 screws in it.

Agency: Jung von Matt, Germany.