To address the largest companies in Czech Republic to raise funds for FOD - the fund of endangered children. Secondary goal was to engage also the public and to initiate a general discussion about the issue of tortured children. People somehow are aware of this issue but until they are personally involved, they remain passive. Tortured children have a problem - but no one to tell. The only trusted being is their favorite toy - Teddy Bear. We created a DM pack to CEOs of large corporations, including a real Teddy Bear with an authentic message of a tortured little girl. Teddy comes in a shoe box - his living space, which is created with love of his little girl to protect him from all that could hurt. Teddy proposes to call the Chairwoman of FOD and make a donation.
Agency: Proximity, Czech Republic.