The objective was to create the annual gift mailing for all members of the FC Schalke 04 supporters club. The item should also be a side blow to the football club of the archrival Dortmund. An entertaining gift was developed reminding all members of the club's mission: every day of the daily tear-off calendar on the score board stands for another goal against the archrival Dortmund.
Agency: SCHOLZ & FRIENDS, Germany.