S.Pellegrino and Acqua Panna have created a new way of perceiving water. The goal is to classify the information about water, much like what has been done with wine. Recently, people have come to know much more about wine, so much so that today, when dining out, a customer will order a specific brand of wine rather than simply asking for a generic white or red. Books that describe and “teach”about water: its flavour,the ways to keep and serve it and codifying its taste.
Agency: Besanopoli, Italy.