Thursday, December 14, 2006

Volkswagen "Reassuringly Safe"

The Polo is reassuringly safe. That is also the claim of the current campaign. The task was to quickly communicate or even better to make the aspects of reassuring safety and the outstanding safety concept of the Polo tangible. Aim of this action was to evoke the wish to test drive the Polo. The target group consisted of young men and women between 25 and 39. With the “Knautsch-Polo” we made the reassuring aspect as well as the safety concept touchable. Because on the one hand the “Knautsch-Polo” is a so called “anti stress-ball” that can be squeezed for relaxation, and on the other hand it always goes back to its original form and hence is unbreakable – just like the Polo.

Agency: Tribal DDB, Germany.