b4b (software, consulting, education, integrated business processes) is a sucessful Croatian company that also recognises the importance of forming an emotional bond with their clients. This year the aim was to raise awareness of the public about an issue that their business partners and clients could relate to. The idea presents a serious problem and a simple solution. The problem of "Sick Building Syndrome" is chosen because it is close to the target group, since they all work in closed business surroundings. During the 1st mailing cycle plants with message “Plants on desks” have been delivered. In 2nd cycle recipients received Christmas cards with brochure about the "Sick Building Syndrome" that presented a simple solution which improves health conditions in general and increases efficiency. The solution opened a wide range of activities that can preserve distinctive image of the b4b company through the whole year.
Agency: TRIDVAJEDAN MARKET COMMUNICATION, Croatia.