Deutsche Post "Painting by Numbers"

To raise awareness of the new German post code register among corporate clients of Deutsche Post, and to increase sales. How can a dry set of codes be made attractive and exciting to an audience that sees it as a boring, mundane tool? The answer comes in the form of a Little Book which provides a new way of looking at post codes. It invites the user to play around with the contents of the new post code register.

Agency: BBDO, Germany.