Plan "Kick me, I'm a weirdo, Copy me"

Campaign for Plan in Belgium, where kids were sent out in the streets with notes they could pin on the backs of grown-ups in order to fool them. As in school they used to do this with ‘kick me’, here instead the message on the notes were in the sense of “I’m a weirdo” and “Copy me” . People that had been fooled could read a message on the backside “You’ve just been fooled by a Belgian child. Give children from the south also a chance to be a child. Start your own plan with Plan Belgium and become a Plan Parent. Surf to www.iederzijnplan.be” The url translates as “Everyone his own plan”.

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