IWA "It Should be Banned"

The job was to help The IWA generate Corporate Sponsorship opportunities. They recommended positioning the IWA as a vibrant entertainment alternative that’s “barely legal” and probably “should be banned”. A series of increasingly threatening (but funny) reply postcards were sent to decision makers at targeted companies whose consumer base was similar to the IWA’s. Positive replies were sent an “evidence” bag containing a brochure outlining wrestling’s history, fan base and sponsorship possibilities. Three “get-out-of-jail-free” vouchers for the next event and a “subpoena” to schedule a presentation from the IWA were also included in the package.

Agency: Lowe AG.