Thursday, December 07, 2006

MEY "Stamps"

Create a direct mail that sparks retailers’ interest in the new underwear collection 2006. They used stamps showing the portrait of well-known Germans. Below these stamps the envelope was printed with beautiful bodies wearing the new MEY underwear – proof that MEY makes everyone a bit more beautiful! The letter introduced the collection and the retailer was invited to arrange for a presentation.

Agency: Jung von Matt, Germany.