Thursday, December 07, 2006

Langley Travel "Extra everything"

Langley Travel is the 12th biggest travel agency in Scandinavia. They offer an all inclusive concept, including everything from activities to food and sports gear. This is almost unknown to the market. Langleys great range of activities and services doesn’t fit in one ad. This DM was a sent with the leading travel magazine in Sweden. When the reader opened the plastic cover, 20 yellow splashes fell out. Later, when he saw the full page ad, he understood where they came from.

Agency: GOSS Gothenburg, Sweden.