Consignit is a leading European IT services and consulting company. When Consignit were hiring, they wished to do two things: 1) Get new personnel with a lot of work experience, and 2) Letting everybody know that they are the number one agency in the game. They publish a letter of resignation, pre-written for professionals to use. The ad, was sent out to employees at competing agencies, together with the trade magazine it was published in.
Agency: GOSS Gothenburg, Sweden.