Wednesday, December 13, 2006

American Express "Newspaper"

Travelling is constantly top of mind within the target group. Travelling physically, but also mentally. You want to be a part of a bigger global context; being Gold Card Member is one step in the right direction: In Sweden, the newspaper is delivered to the door in the morning. This morning people in Stockholm woke up with a foreign newspaper on the floor.

Agency: Ogilvy Advertising Stockholm, Sweden.