A Direct Marketing agency hosted a seminar by Alan Rosenspan, “The Evolution of Direct Marketing.” They wanted to invite their clients to it. The agency mailed a box, filled with soil and accompanied by a little shovel, to their clients. The wrapping around the box asked them if they thought traditional Direct Marketing would soon be history. When they dug in the soil, they found an old paper mailing with a letter that said: “Alan Rosenspan will tell it to you soon.”
Agency: I DO Brussels, Belgium.