The main objective for this activity was to generate content for a welcome pack for the Baileys RM programme. We needed to create a welcome pack that immediately engaged new members and gave them a good understanding of what the Baileys RM programme was all about. We decided to use our key assets to generate the content for the welcome pack, the members themselves. Their shared love of Baileys is what brings them together but their outright enthusiasm had also become apparent. They had demonstrated that they were a creative and responsive bunch in previous communications. What better then, than to use their creative flair to generate the content of the welcome pack for new members of the Baileys RM programme? We asked them to send us in their simple pleasures, which we compiled into the Coffee Table book, the welcome pack for the Baileys Lounge.
Agency: CHEMISTRY COMMUNICATIONS GROUP, United Kingdom.