Boomerang Visual Production is a photography studio. Traditionally, Boomerang has always delivered photography shots to their clients using a plain CD without branding. They were tasked to strengthen their brand image through these CDs. Bringing the company's name to life, their solution was to create a simple yet fun visual device through the use of a CD sleeve and sticker label. They printed a hand on the CD sleeve where the CD slips in, and placed the image of a boomerang on the sticker label to give the illusion of a boomerang spinning out from a hand. In addition, rather than opt for the usual written list of contents for labeling, a selected shot from the content of the CD is printed on the boomerang to serve as a reminder.
Agency: Bartle Bogle Hegarty Asia-Pacific, Singapore.