To create a novel piece of advertising which demonstrates that you can take much more detailed shots with the Leica D-Lux 3 from Meister Camera than other digital cameras. They demonstrated how ill-defined objects can look when you don't use a high-definition camera like the Leica D-Lux 3. To do this, they put 3-D objects in the surroundings. The key was that each of these objects was completely made up of thousands of little wooden pixels. For example, a life-sized, pixellated dog was tied up outside a Meister Camera shop. There was a display next to it with the headline: See it in more detail. Leica D-Lux 3.
Agency: Philipp und Keuntje Hamburg, Germany.