To communicate Dutch customs regulations to passengers arriving at Schiphol airport and remind incoming travellers to consider the contents of their luggage before choosing between the red or the green lane, they came up with this guerilla campaign. Amongst traveller’s real luggage on the reclaim belts they planted ‘dummy’ suitcases with a crocodiles tail sticking out. With the additional message “Something to declare? Please go to the red channel.” They created a funny and important reminder to all travellers to think about the contents of their luggage and consider what may or may not need declaring.
Agency: S-W-H Amsterdam, The Netherlands.