Dollz Inc is a retail shop specializing in dolls. With increasing competition, they wanted a new brand personality that encapsulated their business as wel as help them stand out from the crowd. Recognizing an opportunity to address their objectives through packaging. They transformed their existing, nondescript carrier bag into an enchanting take-away experience. When consumers buy a doll at Dollz Inc, they take home, literally, a doll in its house. The bag doubles up not only as a novel, feel-good impression for customers, but also serves as an effective marketing tool for the company.
Agency: Bartle Bogle Hegarty Asia-Pacific, Singapore.