The world is a tangle of issues, each one affecting another. To visually illustrate this, they to ok the familiar Twister game and inserted topical words into each colored circle. This was adhered to the floor in a busy train station. Posters of the classic Twister spinner were placed near the floor stickers to help tie it all together, helping viewers looking at the game to quickly understand the concept of one world facing a convolution of issues.
Agency: BBDO New York, USA.