Mission Impossible 3 was coming to Blockbuster Tuesdays on TV2. So Saatchi & Saatchi New Zealand decided to take 'mission impossible' literally and give themselves impossible missions to promote it. This was one of those missions. Mission: 3:00pm Install advertisement in lion enclosure. Mission Log: Were informed that they hadn't been fed yet which explained roaring, growling and salivating. Putting the sign in enclosure was truly frightening.
Agency: Saatchi & Saatchi, New Zealand.