Fight Breast Cancer "Mannequin"

Breast cancer can lead to losing your breasts. To make them aware of this dreadful possibility. They placed a mannequin with one breast at Bare Essantials, a lingerie and swimwear boutique. This was supported by breast self exam tags/stickers inside the fitting rooms as well as a website fightbreastcancer.ae.

Agency: Memac Ogilvy, Dubai.